毛戈平(1318.HK)：护肤增速快于彩妆 品牌高增同时经营质量优

Core Viewpoint - The company reported strong growth in revenue and net profit for the first half of 2025, indicating a positive trend in its business performance and market position [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 2.59 billion yuan, a year-on-year increase of 31.3%, and a net profit attributable to shareholders of 670 million yuan, up 36.1% [1]. - Adjusted net profit reached 672 million yuan, reflecting a growth of 32%, with an adjusted profit margin of 26% [1]. - The online and offline revenue for H1 2025 was 1.3 billion yuan and 1.22 billion yuan, respectively, showing increases of 39% and 27% year-on-year [2]. Product Category Performance - Skincare products outperformed color cosmetics, with revenue from skincare growing by 33% compared to 31% for color cosmetics [1]. - Specific product highlights include over 600 million yuan in retail sales for caviar masks (up 33% year-on-year) and over 200 million yuan for black cream [1]. Channel and Market Strategy - The company continued to enhance its presence in high-end markets, opening flagship stores and entering premium shopping areas such as Beijing SKP and Chongqing Star Light 68 [2]. - The repurchase rates improved, with online and offline rates increasing by 2.6 and 1.6 percentage points, respectively [2]. Profitability and Cost Management - The net profit margin reached 26% in H1 2025, an increase of 0.9 percentage points year-on-year, despite a 0.7 percentage point decline in gross margin due to lower margins in color cosmetics and training schools [2]. - Significant cost optimization was noted, with total sales, management, and financial expense rates decreasing by a combined 3.9 percentage points [2]. Future Outlook - The company is expected to maintain a clear growth trend in the short to medium term, supported by a robust pipeline of mid-sized products and strong e-commerce flexibility [3]. - Long-term growth potential is anticipated through category expansion, collaboration with high-end brands, and international market entry [3]. - Projected adjusted net profits for 2025-2027 are 1.25 billion, 1.57 billion, and 1.92 billion yuan, with corresponding price-to-earnings ratios of 35.9, 28.4, and 23.3 times [3].