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瑞安集团主席罗康瑞:企业要跳出国内市场的“内卷”,坚定地出海去竞争

Core Viewpoint - The current global environment necessitates that companies expand internationally to enhance their competitiveness and drive innovation, moving away from domestic competition and price wars [5][6]. Group 1: Importance of International Expansion - Companies should view international expansion as a crucial strategy to escape domestic "involution" and engage with top-tier global competitors [5]. - The process of going abroad should be supported by thorough and objective research to identify the most suitable countries for investment, assessing product compatibility and the company's core competencies [5]. Group 2: Sustainable Development and Localization - Achieving sustainable development in international markets requires deep localization, including hiring local talent and forming partnerships with local entities [5]. - Companies should prioritize long-term market cultivation over short-term gains, committing time, resources, and capital to build a presence in foreign markets [6].