SBGCL(SH:600827) Xin Lang Cai Jing·2025-09-13 07:02Core Points - The 36th Shanghai Tourism Festival parade will take place on September 13, 2025, at the Bund, marking the first time the parade is held at this location in its 36-year history [1] - This year's parade features 25 floats from both domestic and international sources, showcasing distinct cultural themes and high-quality designs, along with performances from 24 teams from 15 countries and regions [1][3] - The event aims to enhance the "Cultural Tourism+" platform's impact, with extended business hours for over 50 merchants on Nanjing Road until 11 PM and the distribution of consumer vouchers in Huangpu District [3][6] Business and Consumer Engagement - The Huangpu District will issue three rounds of consumer vouchers during the festival weekend, with various denominations aimed at encouraging spending [6] - Participating merchants include major shopping centers and over 50 key stores on Nanjing Road, which will extend their operating hours to attract more customers [7] - The "Find Zhou Classmate" event, featuring a character from Jay Chou's IP, will run from September 13 to October 12, coinciding with the Shanghai Tourism Festival and promoting the final stop of Chou's world tour [3][7] Extended Business Hours - Key shopping venues such as the First Department Store and others in the Nanjing Road area will extend their hours to 11 PM from September 12 to 14 [7] - A detailed list of stores participating in the extended hours includes various well-known brands and local shops, enhancing the shopping experience during the festival [4][5]