霸王茶姬发力北京市场，打造“CHA・色”艺术展

Core Insights - Bawang Chaji is celebrating its two-year anniversary in Beijing with an art exhibition titled "CHA・Color" in Sanlitun, showcasing the evolution of tea-making techniques through a vibrant color palette [1] - The company has gained significant recognition among local consumers, having opened its first store in Beijing at Chaoyang He Sheng Hui in August 2023 [1] - Bawang Chaji is actively expanding its presence in Beijing, launching various themed stores, including a flagship store in Wangfujing and a campus store at Tsinghua University [2] Group 1 - The "CHA・Color" art exhibition features a core color theme of red and blue, representing traditional Chinese culture and the evolution of tea-making [1] - Bawang Chaji has partnered with ceramic artist Ran Xiangfei to create a co-branded gift box, enhancing its brand visibility and consumer engagement [1] - The company has initiated offline activities across multiple themed stores, allowing consumers to experience the brand's growth and connect with its story [1] Group 2 - The flagship store in Wangfujing, opened on July 2, 2023, marks a significant milestone in Bawang Chaji's expansion strategy in Beijing [2] - The company is diversifying its offerings by introducing unique themed stores, such as the "Book Fragrance Tea Rhythm" and music-themed stores, to enhance consumer experiences [2] - Bawang Chaji is focused on exploring new consumption scenarios to enrich the offline experience for local consumers [2]