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瑞安集团主席罗康瑞:中企出海是一个长期培育市场的过程

Group 1 - The core viewpoint is that Chinese companies' overseas expansion is a long-term process that requires a long-term perspective and deep localization to avoid "cultural mismatches" in foreign markets [2][4][7] - The current global economic landscape is undergoing significant changes, with rising unilateralism and trade protectionism, leading to a restructuring of global supply chains [3][4] - Emerging markets such as ASEAN, the Middle East, and Latin America are developing and seeking international cooperation, providing alternative market opportunities for Chinese companies [3][4] Group 2 - Chinese companies should focus on finding new markets, particularly in developing countries and along the "Belt and Road" initiative, to help absorb excess production capacity and create new revenue streams [6][7] - Companies need to escape intense domestic competition and engage in global markets, which will drive innovation, brand enhancement, and management optimization [6][7] - A thorough and objective assessment of potential investment locations is crucial for successful overseas expansion, including evaluating product compatibility and core competitive strengths [6][7] Group 3 - Deep localization is essential for sustainable development in overseas markets, which includes hiring local talent and forming partnerships to better understand local markets and cultures [7] - Hong Kong's unique advantages as a "super connector" can help mainland companies with high-end professional services for overseas expansion, including legal, accounting, and tax services [8] - The Hong Kong Trade Development Council (HKTDC) offers valuable support for mainland companies, with a global presence and expertise in market connections and data consulting [8]