Core Insights - The successful hosting of the "Harbin Bank 2025 Harbin Marathon" attracted 35,000 participants, showcasing the city's charm and boosting local tourism and economy [1] - The event significantly increased the search volume for restaurants and hotels around the marathon route, with a year-on-year rise of 100% to 300% [1] - Harbin Bank has been a continuous supporter of the marathon since 2016, enhancing the city's reputation and promoting the integration of sports, culture, and tourism [1] Company Initiatives - Harbin Bank has developed a series of tourism promotional materials to enhance the appeal of the city as a destination, emphasizing its identity as an "Olympic Champion City" and "Double Olympic Winter City" [2] - The bank has implemented the "100 Measures to Support High-Quality Economic and Social Development" to foster local industry growth, providing various financial products to support cultural, sports, and tourism enterprises [2] - As of September 10, 2025, Harbin Bank's loans for the cultural and tourism industry amounted to 11.766 billion yuan, demonstrating its commitment to driving local economic development [2]
哈尔滨银行金融助力“文体旅”深度融合