Core Insights - The article highlights the transformation of Zhongmu New District into a vibrant commercial hub, leveraging unique business strategies to attract consumers and enhance the shopping experience [1][7] Group 1: Brand Scarcity - Zhongmu New District has adopted a "first-store economy" and "flagship store matrix" to combat market homogenization, positioning itself as a brand origin rather than a follower [3] - The Zhongmu Shanshan Outlets has evolved into a comprehensive cultural and commercial complex, featuring over 100 flagship stores, including 14 "national first cabinets" and 1 "billion cabinet" [3] Group 2: Immersive Experience - The district integrates "commerce + culture + landscape" to enhance consumer experience, transforming shopping into a park-like journey [5] - Initiatives like "national tickets as cash" and various events such as music festivals and sports events have been introduced to extend consumer engagement and create a destination for short trips [5] Group 3: Human-Centric Services - Zhongmu Shanshan Outlets focuses on personalized services, creating a three-dimensional service system that caters to women, pets, and families, enhancing emotional connections with consumers [6] - The district offers amenities like free children's play areas and special gifts for holidays, which significantly improve customer loyalty and lifetime value [6] Group 4: Future Development - The success of Zhongmu's commercial economy is attributed to the synergistic effect of brand scarcity, immersive experiences, and human-centric services [7] - Moving forward, the district aims to maintain innovation, respond to online shopping challenges, and further enhance service quality to solidify its position as a new consumption landmark in the Zhengzhou metropolitan area [7]
中牟商业破圈出彩,打造郑州都市圈消费新地标
Sou Hu Cai Jing·2025-09-13 10:29