【西街观察】创新消费，国潮不只“潮”

Group 1 - The rise of "Guochao" (national trend) is revitalizing consumer interest by merging traditional culture with modern technology, creating innovative experiences that resonate with the public [1][2] - The successful launch of China's first AAA game "Black Myth: Wukong," which sold over 10 million copies within three days, exemplifies the potential of cultural innovation powered by technology [1] - In the first half of the year, China's cultural enterprises achieved a total profit of 629.8 billion yuan, marking a 19.3% increase year-on-year, driven significantly by digital content services and internet information services [2] Group 2 - The concept of activating genuine consumer demand is crucial for cultural transmission, emphasizing the need for effective supply alongside demand [2][3] - The integration of technology in cultural products and services is seen as a beneficial exploration for the dissemination of "Guochao" [2] - The focus on human-centered technology aims to meet true consumer needs, which is essential for growth and cultural heritage preservation [3]