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娃哈哈或启用新品牌“娃小宗”,宗馥莉另立门户?
Di Yi Cai Jing Zi Xun·2025-09-13 12:15

Core Points - Wahaha Group is planning to adopt a new brand "Wah Xiaozong" starting from the 2026 sales year to address historical compliance issues following the founder's passing [1][2] - The company has been working to resolve various historical issues to maintain the compliance of the "Wahaha" brand usage [2] - The decision to change the brand is influenced by the need for unanimous agreement from all shareholders for the use of the "Wahaha" trademark under the current equity structure [2] Summary by Sections Brand Change - The company will transition to the new brand "Wah Xiaozong" from the 2026 sales year [1][2] - This change is part of efforts to ensure compliance and address historical issues related to the brand [1][2] Communication with Distributors - The company has issued a notice to provincial sales branches to communicate with distributors regarding the new sales year's cooperation intentions [2] - It emphasizes the importance of listening to distributor feedback and respecting their decisions [2] Legal and Compliance Issues - The company is facing ongoing legal risks due to unresolved historical issues, prompting the brand change [2] - There is a need for unanimous consent from all shareholders for the continued use of the "Wahaha" trademark, which complicates the situation [2]