Guan Cha Zhe Wang·2025-09-13 12:21Core Viewpoint - Long-termism and standardization are emphasized by Great Wall Motors' chairman Wei Jianjun, highlighting the importance of adhering to safety, performance, and quality standards in vehicle manufacturing [1][3][12]. Group 1: Long-termism and Standardization - Wei Jianjun has mentioned the concept of long-termism in vehicle manufacturing multiple times in recent months, advocating for a return to the essence of manufacturing [1][3]. - The focus on standardization reflects a critique of exaggerated marketing practices in the Chinese automotive industry, suggesting a trend towards maturity [3][5]. Group 2: Product Features of the High Mountain 7 - The High Mountain 7 is priced at 289,800 yuan and targets the mid-to-large family MPV market, balancing standardization with market demand [5]. - The High Mountain 7 features advanced technology, including a standard laser radar and the Coffee Pilot Ultra driver assistance system, which supports over 200 parking types with a 96% success rate [7]. - The vehicle is equipped with a self-developed Hi4 intelligent four-wheel drive system, delivering a maximum power of 337 kW and a torque of 644 N·m, achieving 0-100 km/h in 5.7 seconds [8]. Group 3: Safety and Quality Assurance - The High Mountain 7 incorporates a high-strength cage structure with 81.96% high-strength steel and has passed 89 rigorous tests for battery safety, achieving full marks in the "China Electric Vehicle Fire Safety Index" certification [10][12]. - Wei Jianjun asserts that safety is a fundamental requirement, not just an added feature, emphasizing the vehicle's commitment to quality and user trust [10][12]. Group 4: Market Positioning and Brand Strategy - The brand aims to refine its target user base while integrating the concept of standardization into its operational framework [15]. - Since introducing the new brand philosophy of "changing for users" in May, the company has been working on enhancing its brand image and direct-to-consumer (DTC) service model [15]. - The company faces challenges in proving that its commitment to standardization can compensate for its relative lag in system development compared to competitors [15].