浙江加码会展经济撬动消费潜力

Core Viewpoint - Zhejiang Province is significantly increasing its support for the exhibition industry, with a focus on high-quality development and consumption upgrade through a series of policy measures outlined in the "Several Measures to Accelerate the Promotion of Exhibition Economy and Consumption" [1][3]. Group 1: Policy Initiatives - The Zhejiang Provincial Department of Commerce has released three batches of exhibition directories this year, indicating a larger scale and number compared to previous years [1]. - The "Several Measures" aim to enhance the branding, internationalization, scale, and specialization of exhibitions in Zhejiang [1]. - By 2027, the measures intend to effectively convert attendees and exhibitors into consumer populations, boosting local consumption [3]. Group 2: Economic Impact - The exhibition industry in Zhejiang is reported to have a 1:9 economic driving effect, where one unit of direct income from exhibitions can generate nine units of related industry income, impacting sectors such as accommodation, catering, transportation, and tourism [3]. - In 2023, Zhejiang hosted 783 large-scale exhibition events, a 340% increase year-on-year, recovering to 83% of the pre-pandemic levels of 2019 [1]. Group 3: Industry Characteristics - Each city in Zhejiang has distinctive exhibitions, such as the West Lake International Expo in Hangzhou and the China-Central and Eastern European Countries Expo in Ningbo, showcasing the region's diverse industrial strengths [1]. - The exhibition industry in Zhejiang is characterized by a shortage of composite talents with international perspectives and industry knowledge, primarily consisting of small and medium-sized enterprises [4]. Group 4: Challenges and Competition - There is a notable issue of homogenization in exhibitions within Zhejiang, with many lacking differentiated themes and overlapping products, leading to insufficient precision in customer matching [5]. - The province is working to attract international exhibition groups, but it requires time to enhance its international competitive capabilities [5].