盐城盐都打造“夜+日”双消费场景，点燃区域经济新动能

Core Insights - Consumption is identified as the "main engine" for regional economic growth and a "barometer" for public well-being, with Yandu District in Yancheng City showcasing a vibrant integration of "night economy" and "daytime consumption" [1] Group 1: Cultural Empowerment - The cultural event "Dream Adventure in the River" has revitalized nighttime consumption in the old street area, combining traditional elements with modern entertainment to attract families [2][4] - The old street's unique atmosphere, enhanced by cultural activities, is expected to host more events that blend traditional culture with modern experiences, further stimulating nighttime consumption [4] Group 2: Industrial Integration - Yandu District is developing new consumer landmarks that offer a one-stop shopping experience, integrating various functions to enhance consumer engagement [5] - The Oriental Automotive Culture Square, focusing on the new energy vehicle industry, features a comprehensive service model that includes vehicle exhibitions, cultural experiences, and food options, driving consumer interest [7] Group 3: Trend Leadership - The district is targeting the youth market by creating trendy consumer spaces that inject youthful energy into the local economy [8] - The "Yuedong Live Trend Base" project aims to cater to family entertainment and fitness, with plans to significantly increase foot traffic and sales upon completion [10] Group 4: Economic Development - The continuous upgrade of diverse consumption scenarios and the implementation of unique activities are expected to inject strong momentum into the high-quality development of the regional economy [11] - Future initiatives will focus on expanding consumption through various events and enhancing the appeal of local shopping districts, thereby sustaining consumer vitality and contributing to urban development [11]