实探韩国Labubu销售：门店只供提货，街边盗版跟正版同价，贵于国内

Core Insights - The Labubu series by Pop Mart has gained significant popularity in the South Korean market, particularly among the younger demographic, including Generation Z [14] - A new purchasing rule was introduced for the Labubu series, which includes online reservations and in-store pickups, eliminating direct sales in physical stores [10][12] - The company reported substantial revenue growth in its recent financial results, with a year-on-year increase of 204% in the first half of the year [19] Group 1: Market Dynamics - The Labubu series is showcased in Pop Mart stores, attracting a diverse crowd of consumers from various countries [5][6] - Prior to June, consumers could purchase Labubu directly in stores, leading to long queues and even conflicts among buyers [12] - The popularity of Labubu has led to a thriving secondary market, with prices sometimes reaching several times the official retail price [14] Group 2: New Purchasing Rules - As of June 17, Pop Mart implemented a new purchasing system for the Labubu series, which requires customers to reserve products online and pick them up in-store [10] - The new system includes a real-name registration process, limiting purchases to a specified quantity per person [10] Group 3: Financial Performance - In the first half of the year, Pop Mart reported a revenue of 13.88 billion yuan, marking a 204% increase year-on-year [19] - The revenue breakdown shows significant growth across regions, with the Americas experiencing a staggering 1142% increase [19]