【西街观察】创新消费，国潮不止“潮”

Group 1 - The rise of "Guochao" (national trend) is revitalizing consumer interest by merging traditional culture with modern technology, leading to innovative experiences [1][2] - The first 3A game in China, "Black Myth: Wukong," sold over 10 million copies within three days of its release, showcasing the potential of cultural innovation powered by technology [1] - In the first half of the year, China's cultural enterprises achieved a total profit of 629.8 billion yuan, a 19.3% increase year-on-year, indicating a growing profitability in the cultural sector [2] Group 2 - The concept of "effective demand" is highlighted as a crucial factor for cultural transmission, emphasizing the need for genuine consumer interest rather than just product creation [2][3] - The integration of technology in cultural products and services is seen as a beneficial exploration for the dissemination of "Guochao" [2] - The focus on consumer needs and innovative practices is essential for achieving growth and cultural heritage transmission [3][4]