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营销体系大改革 上汽乘用车拟筹备“大乘用车营销公司”

Group 1 - The core idea of the news is that SAIC Motor is preparing to establish an independent sales company named "Dacheng Passenger Vehicle Marketing Company," marking a significant transformation in its domestic marketing system [2] - The "Dacheng Passenger Vehicle Marketing Company" is currently in the preparatory stage, with leadership roles assigned to experienced executives from SAIC Group [2] - SAIC Group has long been committed to reforming its marketing system, as emphasized by President Jia Jianxu during a mid-year meeting last year [2] Group 2 - In January, SAIC Group initiated the "Dacheng Passenger Vehicle" project, which involves restructuring five major business segments to facilitate collective decision-making for its self-owned brands [3] - The marketing structure of the "Dacheng Passenger Vehicle" project separates domestic and overseas markets, allowing for more refined operations through the establishment of brand business units [3] - The project aims to shorten product development cycles to 18 months by adopting collaborative management practices, enhancing market responsiveness and user demand identification [3]