体育服贸 赛事经济串起多元消费场景

Core Insights - The 2024 China Sports Service Trade Development Report indicates that the total import and export volume of China's sports service trade reached 69.342 billion yuan, marking a year-on-year growth of 31.1% [1][3] - Sports tourism remains the core of China's sports service trade, while areas like event sponsorship and copyright transactions show significant growth potential [1][4] Trade Performance - From 2022 to 2024, China's sports service trade import and export volumes were 19.03 billion yuan, 52.89 billion yuan, and 69.34 billion yuan respectively, with imports at 67.667 billion yuan (up 30.8%) and exports at 1.675 billion yuan (up 43.5%) [3] - The export scale and growth rate of China's sports service trade have both increased, achieving the highest historical export amount and growth rate in recent years [3] Sector Breakdown - In 2024, the import and export volume of sports tourism reached 57.766 billion yuan, accounting for 83.31% of the total [3] - Other segments such as professional sports competitions, event sponsorship, copyright transactions, and internet sports services had import and export volumes of 2.005 billion yuan, 5.633 billion yuan, 3.678 billion yuan, and 260 million yuan respectively [3] Future Outlook - The government aims to cultivate a number of world-influential sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion yuan in total scale [5][6] - The report emphasizes the importance of event economics, highlighting the unique value of participatory events in China, which differs from the event economics seen in Europe and the U.S. [6][7]