GEELY AUTO(HK:00175) Cai Jing Wang·2025-09-13 16:14Core Points - Lynk & Co officially launched its first mid-to-large plug-in hybrid sedan, the Lynk 10 EM-P, with a starting price of 163,800 yuan [1] - The vehicle features an original design, luxurious quality, and is equipped with a smart electric four-wheel drive system and laser radar [3][4] - The integration of Lynk & Co and Zeekr is not a simple merger; both brands will maintain their distinct positioning, with Zeekr focusing on higher-end products and Lynk & Co expanding its offerings [5][8] Product and Technology - Lynk 10 EM-P is the first sedan to feature the Nvidia Thor driving assistance chip, supporting the H7 driving assistance solution [3] - The collaboration allows for shared technology and cost optimization, enhancing the competitive edge of both brands [10] - The pricing strategy for Lynk 10 EM-P considers market conditions, user demand, and competitive landscape, ensuring that the product's value exceeds its price [9] Market Strategy - Lynk & Co will take over the pure electric A-class and plug-in hybrid A+ class markets, while Zeekr will focus on B-class and above [5][12] - The number of channels for both brands is expected to increase by over 100 in the second half of the year, primarily targeting lower-tier markets [6][11] - The brands are implementing a "big after-sales" and "big channel" system, optimizing operational costs in lower-tier cities through a dual-brand model [11] Brand Positioning - Lynk & Co aims to diversify its energy offerings, including fuel vehicles and new plug-in hybrids, while avoiding large pure electric models [12] - The integration is designed to create synergies in technology, marketing, and channel management, enhancing overall operational efficiency [10][11]