茶百道时令新品上市 已与多个优质水果产区达成合作

Core Insights - The new tea beverage brand, Cha Bai Dao, has launched a seasonal product line featuring fresh pomegranate drinks, achieving significant sales on the first day of release [2][3] - The company emphasizes its "fresh fruit on-site squeezing" style, ensuring high-quality ingredients through partnerships with premium fruit-producing regions [2] - Recent product launches have positively impacted sales, with new products accounting for 28% of total sales volume in Q2, and a 15% increase in average daily GMV per store compared to Q1 [3] Group 1 - Cha Bai Dao introduced the "Freshly Peeled Pomegranate" series, including "Freshly Peeled Pomegranate Ice Tea" and "Freshly Peeled Pomegranate Guava," selling 200,000 cups on the first day [2] - The pomegranate used in the new drinks is sourced from Sichuan Huili, known for its high-quality soft-seed pomegranates, with strict selection criteria for sweetness and size [2] - The company has established collaborations with multiple premium fruit regions to ensure the quality of its raw materials [2] Group 2 - Since 2025, Cha Bai Dao has launched several successful product lines, including the "Oriental Plant" series and "True Fresh Ice Milk" series, which have received positive market feedback [3] - In Q2, the volume of new product sales represented 28% of the overall sales, indicating a significant improvement in the effectiveness of new product launches [3] - The average daily GMV per store reached its highest level in nearly a year, reflecting a 15% increase from Q1 [3]