POP MART(HK:09992) Di Yi Cai Jing·2025-09-13 23:36Group 1 - The Labubu series from Pop Mart is experiencing significant popularity in the South Korean market, particularly in the bustling Hongdae area of Seoul [2][5] - The Labubu products are not available for direct purchase in-store; customers must reserve them online and pick them up at the store [8] - A new purchasing rule was implemented on June 17, 2023, which includes a lottery system for reservations and limits the quantity each person can buy [10] Group 2 - The Labubu series gained rapid popularity in South Korea starting from the end of 2024, primarily among the post-2000 generation, with interest from tourists from Southeast Asia and China [12] - The resale market for Labubu products in South Korea has seen prices soar, although the current demand has decreased; the official price is 21,000 KRW (approximately 105 RMB) [12] - A recent report indicated that U.S. Customs and Border Protection intercepted a shipment of counterfeit Labubu toys at Seattle-Tacoma International Airport, totaling 11,134 toys with a retail value of $513,937.76 [14] Group 3 - According to Pop Mart International Group's 2025 semi-annual report, the company achieved a revenue of 13.88 billion RMB in the first half of the year, marking a 204% year-on-year increase, with adjusted net profit rising by 362.8% to 4.71 billion RMB [15] - Revenue breakdown shows that China contributed 8.28 billion RMB (up 135.2%), Asia-Pacific 2.85 billion RMB (up 257.8%), the Americas 2.26 billion RMB (up 1142%), and Europe and other regions 480 million RMB (up 729.2%) [15]