As Apple Unveils the iPhone 17 Lineup, Should You Buy, Sell, or Hold AAPL Stock?

Core Insights - Apple launched the iPhone 17 series on September 9, featuring new designs, A19 silicon, improved camera systems, and AI upgrades, reinforcing its position in the luxury smartphone market [2] - The launch event generated muted responses from Wall Street, with AAPL stock dropping approximately 1.5% on the launch day and around 3% the following day, resulting in a loss of over $100 billion in market value [4] - Market observers noted the absence of a breakthrough AI feature and a lack of standout products as reasons for the stock's post-launch decline [5] Company Performance - Apple's stock performance has been volatile in 2025, with a year-to-date decline of roughly 6%, underperforming compared to other major tech companies [6] - The stock faced pressure from rising U.S. tariffs on Chinese imports and concerns regarding Apple's advancements in artificial intelligence [6]