Hua Xia Shi Bao·2025-09-14 00:32Core Viewpoint - The article discusses the rising issue of black public relations (PR) and malicious misinformation targeting automotive companies in China, particularly Xiaomi, Xiaopeng, NIO, and Deep Blue, highlighting the need for regulatory action and legal recourse against such practices [2][6][10]. Group 1: Black PR Tactics - Automotive companies are facing similar tactics of misinformation, including AI-generated false content, derogatory comments towards car owners, and negative press releases before new product launches [2][6]. - Specific instances of misinformation include false claims about NIO vehicles catching fire and Xiaomi cars being unable to open doors after a collision, which were later proven to be fabricated [6][8]. Group 2: Legal Actions and Regulatory Response - Xiaomi's legal department has collected evidence against hundreds of accounts and initiated dozens of lawsuits, with multiple cases currently under investigation [2]. - Xiaopeng Motors recently won a court case against a company that published defamatory content, resulting in a public apology and financial compensation [3]. - NIO and other companies have also reported similar issues and are actively participating in a joint regulatory effort to combat black PR and improve the industry’s public image [4][12]. Group 3: Industry Impact and Call for Action - The black PR issue is significantly disrupting market order and harming consumer rights, prompting companies to take legal action against malicious actors [4][10]. - Industry leaders emphasize the need for stronger regulatory measures and collaboration among industry associations to create a healthier public discourse around automotive brands [12].