Sou Hu Cai Jing·2025-09-14 00:36Core Viewpoint - The article highlights the issue of "black public relations" targeting several automotive companies, including Xiaomi, Xpeng, NIO, and Deep Blue, revealing the use of AI-generated false information and coordinated smear campaigns against these brands [2][9][14]. Group 1: Black Public Relations Tactics - The tactics employed against the automotive companies include AI-generated rumors, abusive comments towards car owners, and negative press releases before new car launches [2][9]. - Specific false claims, such as NIO cars catching fire and Xiaomi cars having malfunctioning doors after collisions, have been identified as fabricated [9][12]. - A significant number of social media accounts have been investigated, with hundreds of accounts collected as evidence and dozens of lawsuits initiated [3][9]. Group 2: Industry Response - A joint action by six government departments aims to combat black public relations and requires online platforms to strengthen their control over AI-generated content and malicious accounts [3][16]. - NIO's chairman, Li Bin, emphasized the low investment cost of black public relations compared to the high costs of automotive development, highlighting the need for stricter regulations against such practices [14][16]. - The article mentions that some individuals involved in black public relations have been apprehended, with one group reportedly having over 23 members and illicit funds exceeding 200 million yuan [14][16].