老外涌入中国

Core Insights - The global tourism industry is experiencing a significant recovery since 2024, with international tourist arrivals exceeding 300 million in Q1 2025, marking a 5% year-on-year increase [1] - China remains the largest tourism spending country, with outbound spending increasing by 30% [1] - The integration of AI and digital technologies is a key focus at the 2025 Service Trade Fair, enhancing inbound tourism experiences [1] Inbound Tourism Growth - In 2024, China received 130 million inbound tourists, representing a year-on-year growth of over 60% [4] - The order volume for foreign tourists on the Qunar platform increased by 1.8 times in 2024, prior to the launch of its English version in July 2025 [4] - There is a notable trend of foreign tourists exploring deeper into China's third-tier cities, with ticket bookings to places like Datong, Yiwu, and Yining doubling [4] Airport Enhancements for Inbound Tourists - Beijing Capital Airport has introduced an English version of its app and website, offering services in four languages and 43 functionalities [5] - The airport provides a luggage storage service for travelers under the 240-hour visa-free policy, allowing them to enjoy local cuisine without carrying their bags [5] AI and Big Data in Tourism - The global tourism industry is undergoing structural adjustments, with AI and big data reshaping the tourism value chain [7] - Companies like Xiaohongshu are leveraging AI to enhance destination visibility and user engagement, focusing on the entire booking process [7] - Meituan Travel is developing AI tools for both consumer and business users, including an AI travel assistant for consumers and specialized services for hotels and scenic spots [8] AI Applications in Travel Services - Qunar is actively implementing AI applications for user engagement, covering areas such as travel itinerary planning and intelligent customer service [8] - An AI travel toolbox will be launched on Qunar's app homepage before the National Day holiday, consolidating various functionalities for users [8]