Apple(US:AAPL) Mei Ri Jing Ji Xin Wen·2025-09-14 03:30Core Viewpoint - Apple's launch of a new eSIM-only model, the iPhone Air, is seen as a significant step towards promoting eSIM technology in China, although its market appeal remains uncertain due to its reduced functionality compared to other models in the series [2][5]. Industry and Company Analysis - The three major domestic telecom operators have confirmed their readiness to support eSIM technology but are awaiting regulatory approval to officially launch eSIM services [2][5]. - Despite the technological maturity of eSIM, the cautious approach in the Chinese market is attributed to regulatory concerns and the interests of telecom operators [2][7]. - The iPhone Air's competitive positioning is questioned, as it lacks certain features compared to the iPhone 17 series, which offers better specifications at lower prices, potentially limiting its market appeal [5][6]. - Domestic manufacturers like OPPO and vivo are expected to introduce eSIM-compatible devices by the end of the year, indicating a gradual shift towards eSIM adoption [6]. - The introduction of eSIM technology may not significantly alter the competitive landscape among telecom operators, as factors like signal strength and plan affordability remain primary considerations for consumers [7][8]. - The eSIM technology, while promising for device design and functionality, faces challenges in user retention for telecom operators, as it allows easier switching between providers [7][10]. - The potential for eSIM to enhance the "number portability" process is acknowledged, but concerns about regulatory and technical hurdles persist [8][10].