Core Insights - Wahaha Group plans to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year to ensure compliance with brand usage regulations following the founder's passing [1] - The trademark for "Wah Xiaozong" is owned by Hongsheng Group, with the application date set for May 2025 [1] - Current sales volume for Wahaha is reported to be 80% of the same period last year, indicating a decline in performance [1] Company Structure - Honghui Food and Beverage Co., Ltd. is fully controlled by Hangzhou Hongchen Marketing Co., Ltd., which in turn is wholly owned by Hongsheng Group [1] - The decision to change the brand comes as part of efforts to address historical issues within the company [1] Dealer Insights - Multiple dealers were contacted regarding the communication about the 2026 sales year, and they expressed unawareness of the brand change [1] - Long-term partners of Wahaha indicated that they are facing challenges, reflecting the company's current sales struggles [1]
娃哈哈：2026年或换用“娃小宗”，今年销量降20%
Sou Hu Cai Jing·2025-09-14 04:22