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Temu深陷美国多州诉讼风暴:中国电商如何应对美国市场的信任危机
Sou Hu Cai Jing·2025-09-14 05:13

Core Viewpoint - Temu, a Chinese e-commerce giant, is facing multiple lawsuits in the U.S. for allegedly collecting user data illegally and infringing on intellectual property rights, leading to a significant trust crisis for the company in the American market [1][3][9] Group 1: Legal Issues - The Kentucky Attorney General has filed a lawsuit against Temu, accusing it of secretly collecting user data and potentially embedding malware, violating consumer protection laws [1][5] - Similar lawsuits have been filed in Nebraska and Arkansas, highlighting accusations of data privacy violations, intellectual property infringement, and the sale of counterfeit goods [1][3][8] - The lawsuits describe Temu's app as "dangerous malware" that bypasses device security checks to collect sensitive user information, including location data and information from minors, violating the Children's Online Privacy Protection Act (COPPA) [5][6] Group 2: Business Model Challenges - Temu's rapid rise in the U.S. market, characterized by its slogan "Shop like a billionaire," is driven by ultra-low prices and viral marketing, but this model is now under scrutiny due to ongoing legal disputes [2][3] - The company has become the most downloaded shopping app globally in 2023, with downloads reaching 337.2 million, surpassing Amazon by 1.8 times, yet this success is overshadowed by legal controversies [3] - The U.S. government's recent suspension of the "minimum threshold exemption" policy poses a direct threat to Temu's low-price strategy, exacerbating its market challenges [3][9] Group 3: Broader Implications for Chinese E-commerce - The legal troubles faced by Temu reflect deeper challenges for Chinese e-commerce companies expanding overseas, particularly regarding data privacy and intellectual property protection [9] - U.S. laws such as the California Consumer Privacy Act (CCPA) and the upcoming Kentucky Consumer Privacy Act impose strict standards on data collection, which Temu's practices appear to violate [9] - The platform's model, which allows direct shipping from Chinese sellers to U.S. consumers, complicates the enforcement of intellectual property rights and increases the risk of counterfeit goods [9]