从格力到苹果，为何大佬们跨界造车，总成了“泥石流”？

Core Viewpoint - The company Chasing is entering the electric vehicle market with plans to launch its first ultra-luxury electric model, aiming to compete with Bugatti Veyron and claiming to be the "world's fastest" vehicle, scheduled for 2027 [1] Group 1: Company Strategy - Chasing's decision to manufacture cars reflects a growing trend among various companies, including Gree, Dyson, Apple, and Evergrande, to diversify into the automotive sector [1] - The company aims to establish itself in the high-end electric vehicle market, targeting a niche that has seen significant competition and innovation [1] Group 2: Market Context - The electric vehicle market is becoming increasingly competitive, with both successful entrants like Xiaomi and failures from other companies highlighting the risks involved in this sector [1] - The ambition to create a vehicle that can rival established luxury brands indicates a strategic move to capture a segment of affluent consumers looking for high-performance electric options [1]