《宫厨尚食》引热议：华帝用科技承古味，让厨电不止于“参数”

Group 1 - The cultural program "Gongchu Shangshi" has rapidly gained popularity, achieving 66 trending topics and over 300 million total reads across social media platforms [1][5] - The show features renowned screenwriter Yu Zheng as the host, who invites celebrities to recreate imperial cuisine from the Tang and Ming dynasties, showcasing the richness of ancient culinary culture [3][5] - The program has significantly boosted the user base for the producer, Vatti, with a 1118% increase in new users, particularly attracting Gen Z and young town residents [1][5] Group 2 - The show addresses the "parameter dilemma" in kitchen appliance products, where consumers are overwhelmed by similar functionalities and are now seeking emotional satisfaction and personalized experiences [6][10] - Vatti has successfully integrated modern technology with traditional culinary practices, exemplified by the use of their products to recreate complex ancient dishes in a fraction of the time [6][8] - The company's "clean kitchen" system enhances user experience by optimizing sensory interactions and maintaining a clean cooking environment, aligning with modern aesthetic and functional demands [8][10] Group 3 - Vatti is committed to promoting a "new Chinese stylish and healthy lifestyle," launching various products that combine traditional culture with modern design and technology [10][11] - The company has hosted events in historical cities to deepen the connection between Chinese culture and its products, showcasing innovations that meet the evolving needs of young consumers [10][11] - Vatti's approach serves as a valuable reference for other brands, emphasizing the importance of understanding consumer needs and avoiding homogenization in the market [10][11]