2025服贸会｜北京商报李波涛：老字号正经历消费主体、消费场景、竞争逻辑三大转变

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers [1][3] - The discussion highlighted three major shifts in the industry: changes in consumer demographics, evolving consumption scenarios, and new competitive logic [3] Group 1: Consumer Demographics - Generation Z and young middle-class consumers are becoming the main consumer force, emphasizing quality, cultural identity, emotional resonance, and experiential value [3] Group 2: Consumption Scenarios - New consumption structures are being reshaped through online social e-commerce, offline immersive experiences, and cross-industry collaborations [3] Group 3: Competitive Logic - Time-honored brands are now competing not only with each other but also with all consumer brands for user attention and mental engagement [3] Group 4: Media and Support - The Beijing Business Daily aims to leverage its media influence and platform responsibility to support the development of time-honored brands in Beijing, providing insights and fostering brand value reconstruction [3]