2025服贸会｜“深蓝智库老字号创新消费研究院”正式成立

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research, helping these brands explore diverse development paths and innovative strategies [1][3] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to support the development of time-honored brands [1][3] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration and innovation [3] - The goal is to help time-honored brands stay relevant by integrating with contemporary trends and addressing challenges they face [3]