2025服贸会｜北京市商务局卢跃：老字号需要“自我觉醒”，重新发现价值、连接新消费群体、创新商业模式

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture [1][3] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and aimed to discuss the integration of innovation with cultural heritage [1] - The Beijing Municipal Bureau of Commerce emphasizes the importance of cultural experience, identity recognition, and community connection in modern consumption [3] Group 2 - The Bureau encourages time-honored brands to embrace change, rediscover their value, and connect with new consumer groups through innovative business models [3] - Policies have been introduced to support the digital transformation and upgrading of time-honored brands, promoting cross-industry collaboration and the development of new products [3] - The initiative aims to create immersive experiences that make brands more youthful and vibrant, aligning with contemporary consumer trends [3]