娃哈哈内部文件流出！宗馥莉或另立门户

Core Viewpoint - Wahaha Group, led by its head Zong Fuli, is planning to launch a new brand "Wah Xiaozong" starting from the 2026 sales year, following the founder's passing and ongoing trademark disputes [1][9]. Group 1: Brand Transition - The internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates the need to address historical issues related to the brand after the founder's death [1]. - The company will seek unanimous consent from all shareholders of Wahaha Group for the use of the "Wahaha" trademark, otherwise, no party can use it [1][9]. - The new brand "Wah Xiaozong" is set to replace the existing "Wahaha" brand, with the company actively communicating with distributors and shareholders regarding this transition [1][9]. Group 2: Trademark Ownership and Controversy - The "Wahaha" trademark, valued at over 90 billion, has been a subject of significant controversy, with ongoing transfer applications to move the trademark from Wahaha Group to Hangzhou Wahaha Food Co., Ltd. [9]. - As of February 2025, Wahaha Group is in the process of transferring 387 "Wahaha" series trademarks, with the application for transfer already submitted [9]. - The company has indicated that due to uncertainties in the trademark transfer process, it is prepared to launch a new proprietary brand [9]. Group 3: New Brand Development - The "Wah Xiaozong" trademark application was filed by Hongsheng Beverage, covering categories such as beer, convenience foods, and pharmaceuticals, with the application date being February 19, 2025 [9]. - Following the trademark application, Hongsheng Beverage has registered numerous "Wah Xiaozong" trademarks across various sectors, including dining, office supplies, and clothing [9]. - A new product under the "Wah Xiaozong" brand, a sugar-free tea drink named "Ningxiang Oolong," was revealed in May 2023 [10]. Group 4: Operational Changes - Since February 2023, Wahaha has closed 18 factories, including those in Shaanxi, while simultaneously investing 1 billion to establish a new beverage production base in Xi'an [12]. - Xi'an Hengfeng Beverage Co., Ltd., which is 90% owned by Hongsheng Beverage Group, has received approval for the new production base project, with Zong Fuli serving as the executive director [12].