2025服贸会｜北京华天集团白森森：消费者需要具有情绪价值的商品和服务，而不需要苦口婆心的教育

Core Viewpoint - The development of time-honored brands is crucial for creating unique and innovative consumption scenarios, tapping into consumer potential, and leading the trend of national consumption [1][3] Group 1: Event Overview - The "2025 Finding the Consumption Power of Time-Honored Brands" salon was held during the service trade fair, focusing on how these brands can innovate while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-Honored Brand Association, with Deep Blue Media Think Tank as the platform [1] Group 2: Industry Insights - Time-honored brands are exploring new ideas, technologies, and models to break free from traditional thinking [3] - Bai Sensan, Vice General Manager of Beijing Huaten Catering Holding Group, emphasized that modern consumers, especially the younger demographic, seek products and services with emotional value rather than traditional educational approaches [3] - Huaten, as a century-old brand fleet, has 29 brands, 22 of which are Beijing time-honored brands, and 21 are also recognized as Chinese time-honored brands [3] Group 3: Innovation Strategies - Huaten has undertaken three major explorations in innovation: 1. "No price wars, implementing circadian rhythm marketing" 2. "Not just fairs, market scenarios must align with actions" 3. "Rainbow Plan" for comprehensive upgrades in products, environment, and services at stores [3] - The industry is committed to providing satisfactory answers to the new challenges posed by the current market [3]