罗永浩“锤爆”贾国龙，餐饮老板向左，普罗大众向右

Core Viewpoint - The public dispute between Luo Yonghao and Xibei has raised significant concerns regarding the use of pre-prepared dishes in the restaurant industry, particularly affecting Xibei's reputation and financial performance as it prepares for an IPO in 2026 [4][5][34]. Group 1: Incident Overview - Luo Yonghao criticized Xibei on social media for allegedly serving pre-prepared dishes, prompting a strong denial from Xibei's founder, Jia Guolong, who announced plans to sue Luo and opened kitchens to the public [1][6][5]. - The conflict escalated with Luo's continued public statements and a live stream where he claimed 90% of netizens supported him, highlighting consumer dissatisfaction with the lack of transparency in the restaurant industry regarding pre-prepared dishes [3][10][12]. - Xibei's daily revenue reportedly dropped by 1 million yuan on September 10 and 11, with estimates of a further decline of 200,000 to 300,000 yuan on September 12 due to the controversy [3][25]. Group 2: Company Response and Strategy - Jia Guolong emphasized that Xibei does not use pre-prepared dishes, stating that all dishes are made fresh daily, and he plans to take legal action against Luo for defamation [6][7][26]. - Xibei has been actively promoting a "Luo Yonghao menu" to encourage customers to try their offerings and to demonstrate transparency [6][5]. - The incident has implications for Xibei's strategic shift towards an IPO, as the company aims to recover its reputation and stabilize its revenue amidst declining sales [4][5][34]. Group 3: Industry Context and Challenges - The debate over pre-prepared dishes reflects broader issues in the restaurant industry regarding food safety, transparency, and consumer trust, especially as Xibei has previously invested in pre-prepared dish offerings [26][28]. - The restaurant industry is facing challenges such as declining profit margins and increased scrutiny from consumers regarding food quality and pricing, which could impact Xibei's long-term growth and IPO plans [34][36]. - Xibei's historical context includes a shift from a stance of "never going public" to actively pursuing an IPO due to financial pressures exacerbated by the COVID-19 pandemic [29][32].