香飘飘紧急公告“暂停绕地球”，网友懵了：啥情况？真相来了

Core Viewpoint - The company Xiangpiaopiao is facing significant challenges in the competitive beverage market, leading to declining revenues and profits, and has recently made a public announcement regarding a new partnership that aims to revitalize its brand image [2][3][5]. Group 1: Company Performance - Xiangpiaopiao's latest semi-annual report indicates that in the first half of 2025, the company achieved revenue of 1.035 billion yuan, a year-on-year decline of 12.21%, and a net loss attributable to shareholders of 97.39 million yuan, a staggering drop of 230% [6]. - The company has reported a loss in the first half of the year for six consecutive years, with the current loss being the highest in the past three years [6]. - Since reaching a historical high of 35.09 yuan per share in August 2019, Xiangpiaopiao's stock price has been on a downward trend, closing at 13.53 yuan on September 12, 2025, representing a cumulative decline of over 60% [6]. Group 2: Market Context - The beverage market has seen a shift towards fresh ingredients and innovative brands, with competitors like Heytea and Nayuki Tea gaining popularity among younger consumers, which has pressured traditional brands like Xiangpiaopiao [5]. - New tea brands have proliferated, such as Mixue Ice City, further squeezing the market share of traditional instant tea products [5]. - Analysts suggest that Xiangpiaopiao's attempts at transformation and innovation have not yielded significant results, and the company's marketing strategies may not effectively resonate with modern consumers [6].