Group 1 - The core viewpoint of the articles emphasizes the integration of technology in the cultural and tourism sectors, enhancing visitor experiences through immersive and interactive methods [2][4]. - The "New Consumption Forum" held during the service trade fair discussed the potential of technology to create new consumption scenarios and stimulate future consumption in the cultural tourism industry [2]. - The government report for 2025 highlights the development of smart tourism and immersive experiences using technologies like VR, AR, and the metaverse, marking a significant transformation point for the cultural tourism industry [3]. Group 2 - The combination of museums and technology represents a profound transformation centered on the audience, culture, and technology, with digital transformation being crucial for activating cultural resources [3]. - Experts pointed out existing challenges in the initial phase of smart cultural heritage, such as insufficient technological application and the need for improved service experiences, indicating a pressing need for digital upgrades [3]. - Future developments in museums will leverage AI to enhance visitor engagement, provide multilingual services, and personalize experiences, thereby expanding the global influence of museums [4].
2025服贸会｜打开消费新场景 科技赋能文旅新融合
Bei Jing Shang Bao·2025-09-14 08:21