“深蓝智库老字号创新消费研究院”正式成立

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research to support the development of time-honored brands [1] - The initiative seeks to explore innovative consumption scenarios and tap into consumer potential, helping these brands adapt to modern trends and achieve internationalization [1] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and exploring consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to enhance the development of time-honored brands [1] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration [1] - The goal is to help time-honored brands stay in tune with contemporary trends and explore cross-industry integration [1] - The initiative aims to strengthen the advantages of traditional brands while addressing their challenges through innovative approaches [1]