Group 1 - The core viewpoint emphasizes the integration of technology in enhancing cultural and tourism experiences, transforming them into immersive and interactive formats [2][4] - The "New Consumption Forum" highlighted the importance of innovative scenarios in driving high-quality development in the cultural and tourism sectors [2] - The fusion of digital economy and technology with consumption is accelerating the emergence of new scenarios, business models, and experiences in the cultural tourism industry [2][3] Group 2 - The 2025 government work report outlines the development of smart tourism and immersive experiences as a key focus area, with museums playing a crucial role in this transformation [3] - Experts pointed out the current challenges in the initial phase of smart cultural heritage, including insufficient technological application and the need for improved service experiences [3] - The integration of AI and innovative technologies is seen as essential for reshaping the business value ecosystem of smart museums, moving from mere digital display to intelligent value creation [3] Group 3 - Technology is viewed as a means to break down barriers in cultural communication and enhance the depth of cultural experiences, shifting audience engagement from passive to active participation [4] - Future applications of AI in museums include expanding cultural narratives, providing multilingual services, and enhancing global influence through social media [4] - AI is expected to play a significant role in museum operations, integrating into security, artifact preservation, audience services, and social education [4]
打开消费新场景 科技赋能文旅新融合
Bei Jing Shang Bao·2025-09-14 08:38