“娃哈哈”商标争议？宗馥莉或启用新品牌“娃小宗”，半年前注册

Group 1 - The core point of the article is that Wahaha Group, led by its head Zong Fuli, is planning to launch a new brand "Wah Xiaozong" starting from the 2026 sales year, following the founder's passing and ongoing issues related to the historical brand usage [1][3][7] - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates that the company is working to resolve historical issues and will seek the consent of all shareholders for the use of the "Wahaha" trademark [1][6] - The document, dated September 12, 2023, is confirmed by multiple companies under the control of Hongsheng Beverage Group, indicating that the new brand initiative is legitimate and not fabricated [3][6] Group 2 - The "Wahaha" trademark, valued at over 90 billion, has been subject to controversy, with the Wahaha Group applying for the transfer of 387 trademarks to Hangzhou Wahaha Food Co., Ltd. as of January 21, 2025 [7] - The company has indicated that due to uncertainties in the trademark transfer process, it is preparing to launch a new proprietary brand, which aligns with the introduction of "Wah Xiaozong" [7] - The "Wah Xiaozong" trademark application was filed by Hongsheng Beverage on February 19, 2025, covering various categories including beverages and food, with multiple registrations following in subsequent months [7]