香飘飘暂停绕地球系营销活动，上半年亏损近亿元

Core Viewpoint - The company "Xiangpiaopiao" announced the suspension of its marketing campaign "Around the Earth" due to unspecified reasons, later clarifying that it was part of a marketing strategy. The company reported a significant loss in its recent financial results, indicating challenges in its sales performance during certain seasons [1][4][7]. Financial Performance - For the first half of 2025, Xiangpiaopiao reported a revenue of 1.035 billion yuan, representing a year-on-year decline of 12.21% [1]. - The net profit attributable to shareholders was -97.39 million yuan, indicating an increase in losses compared to the previous year [1]. Marketing Strategy - The "Around the Earth" campaign was initially perceived as confusing by consumers, leading to a need for clarification from the company [1][4]. - The company emphasized that its primary revenue source is instant milk tea, which is more popular in colder months, while sales typically decline in the summer due to the complexity of preparation [1].