2025服贸会｜北京燕京八绝博物馆馆长柏群：“活态传承”发力老字号博物馆赋能文商旅融合新发展

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the intellectual platform [1] - The event is part of a broader initiative to strengthen cultural foundations and showcase civilization charm in Beijing, which is positioning itself as a "Museum City" [1] Group 2: Museum Innovations - The director of the Beijing Yanjing Eight Wonders Museum highlighted the natural advantages of time-honored brands in establishing museums, including unique products, rich cultural heritage, master artisans, and exclusive tools and techniques [3] - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually and exhibitions covering more than 20 countries and regions [3] Group 3: Strategic Development - The director emphasized the importance of both "planning and foundational capabilities" for the success of museums, stating that quality curation must be complemented by exhibition design, flow planning, interpretation services, and operational management [4] - The museum has developed three pathways: collection line, activity line, and inheritance line, focusing on both depth and appeal to younger demographics [4] - The future strategy includes continuing to emphasize "living inheritance" while enhancing foundational capabilities to contribute to the development of the Museum City and integrate cultural, commercial, and tourism elements [4]