北京一得阁墨业总经理白冰：通过挖掘品牌故事促进消费力提升

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture [1] - The role of museums in promoting innovation among Beijing's time-honored brands is emphasized, serving as a core engine for activating brands and connecting to the future [1] Group 1: Innovation and Brand Development - Time-honored brands are seen as crucial in creating unique consumer experiences and tapping into consumption potential through innovation [1] - The manager of Yidege Ink, Bai Bing, highlighted the importance of innovation for time-honored brands, stating that Yidege has been exploring various innovative methods to attract younger consumers [2] - Yidege has introduced museum-customized products and adopted youthful packaging designs to engage younger audiences [2] Group 2: Cultural Heritage and Consumer Engagement - The concept of a time-honored brand museum differs from traditional museums by focusing on cultural heritage and skill transmission, which is vital for the commercial vitality of these brands [1] - Yidege is working to revive its brand stories within the museum context, enhancing consumer engagement through storytelling [2] - The use of live streaming and new media by the museum aims to increase awareness of time-honored brands among younger consumers [2]