2025服贸会｜北京稻香村曹思源：兼顾创新与传承是老字号破圈并焕发活力的重要途径

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion highlighted the importance of integrating cultural heritage with modern consumer demands, emphasizing that innovation and tradition must coexist for these brands to thrive in contemporary markets [4] Group 2 - Beijing Daoxiangcun, a traditional food enterprise, is facing market pressures and has adopted a new strategy of tailored operations for each store to better meet the cultural consumption needs of tourists [4] - The company is exploring new product categories and opening themed stores as part of its innovative approach to attract a younger demographic [4] - The emphasis on "innovating within tradition and preserving tradition through innovation" is seen as crucial for the revitalization of time-honored brands in today's consumer landscape [4]