2025服贸会｜北京红星原副总经理吴佩海：在博物馆建设上，要提高文化引领力、聚焦核心竞争力、打造持续经营能力

Group 1 - The core theme of the event is the exploration of how traditional brands can innovate while preserving cultural heritage, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Beijing Red Star, a time-honored liquor brand, is leveraging museum initiatives to enhance its cultural and commercial appeal [4] - Red Star is recognized as the first state-owned brewery in Beijing and holds titles such as a time-honored brand and a famous Chinese trademark, along with being a national intangible cultural heritage entity [4] - The company operates multiple museums, each focusing on different aspects of the Beijing Erguotou liquor heritage, integrating modern technology and styles while maintaining traditional elements [4] - The dual attributes of cultural and commercial aspects in museums present both opportunities and challenges for time-honored brands in driving consumption innovation [4] - Red Star emphasizes the need to enhance cultural leadership, focus on core competitiveness, and develop sustainable operational capabilities in its museum initiatives [4]