亚布力论坛发声！Letsvan 奇梦岛崔宇：破局新消费，以匠心筑潮玩新生态

Core Insights - The article discusses the evolving consumer behavior in the潮玩 (trendy toy) industry, emphasizing the shift from material satisfaction to self-pleasure consumption, particularly among younger generations [3][4][7] - Letsvan奇梦岛 (Letsvan Qimeng Island) focuses on creating emotional value through innovative IPs and product design, aiming to resonate with consumers' emotional needs [4][5][6] Consumer Behavior Trends - There is a generational shift in consumer logic, where older generations prioritize restraint due to past scarcity, while younger generations (90s, 00s) seek personalized and emotionally resonant products [3][4] - The demand for潮玩 products is driven by the need for companionship and emotional connection, aligning with the brand's mission to create meaningful experiences [4][5] IP Development Strategy - The潮玩 industry is characterized by a model where IPs lead brand development, with a focus on accurately conveying emotions through products [4][5] - Letsvan aims to create 100 distinct IPs, each representing different emotions to cater to diverse consumer needs, emphasizing user involvement in the design process [4][5] Product Quality and Detail - The emotional value of潮玩 products is achieved through meticulous attention to detail in design and production, ensuring that each product evokes a specific emotional response [5][6] - Successful product launches, such as the "WAKUKU" and "SIINONO" series, demonstrate the brand's commitment to creating lasting emotional connections with consumers [5][6] Long-term Strategy and Innovation - The company adopts a long-term approach to product development, focusing on iterative improvements and emotional resonance to maintain relevance in the market [7] - The competitive edge in the潮玩 industry lies in the ability to understand and meet consumers' emotional needs, positioning the brand as a cultural symbol of emotional value [7]