2025服贸会｜北京北投商业地产经营管理有限公司品牌总监周英琦：唯有将商场空间运营能力与老字号文化生产力深度绑定，才能实现老字号从破圈到长虹的跨越

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the China International Fair for Trade in Services, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The integration of time-honored brands with commercial spaces is seen as crucial for breaking age and scenario boundaries, with commercial spaces acting as catalysts and platforms for this transformation [3] Group 1: Event Overview - The salon aimed to explore the role of time-honored brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] Group 2: Role of Commercial Spaces - Commercial spaces are essential in the cross-industry integration of time-honored brands, providing experiential environments for consumers [3] - The integration of culture, commerce, and tourism is identified as a key factor for time-honored brands to connect emotionally with consumers and drive new consumption power [3] Group 3: Challenges and Opportunities - There are challenges in customer segmentation and scenario creation for time-honored brands, leading to varied effectiveness in their integration with commercial spaces [3] - The use of big data to analyze customer needs and assist time-honored brands in identifying core customer groups is emphasized as a strategy for improvement [3]