Bei Jing Shang Bao·2025-09-14 10:51Core Viewpoint - The traditional brands, known as "laozihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of building a new consumption landscape [1] Group 1: Event Overview - The "2025 Searching for Laozihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate to achieve brand rejuvenation, fashionability, and internationalization while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Laozihao Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2: Financial Support for Traditional Brands - Wei Wei, the head of Postal Savings Bank's Beijing Shijingshan branch, discussed the necessity of breaking the barriers for traditional brands to reach more consumers, emphasizing the bank's dual empowerment approach through online and offline channels [3] - The bank has integrated a "Postal Merchant Street" mini-program into its app to gather quality traditional brands nationwide, providing a promotional platform for these brands and facilitating convenient purchasing for consumers [3] - Postal Savings Bank is promoting cooperation among quality enterprises and creating specialized bank branches that incorporate brand themes, such as a comedy-themed branch and a coffee-themed branch, to foster collaboration and development [3] Group 3: Challenges and Recommendations - Wei Wei identified challenges in cross-industry integration for traditional brands and proposed suggestions in financial and promotional services [4] - The bank aims to streamline the financing chain for traditional brands, exploring options like trademark and intellectual property collateral loans to support cash flow for these enterprises [4] - For promotional services, the bank plans to utilize its numerous branches as promotional venues for traditional brands and intends to launch co-branded credit cards to offer consumer discounts, encouraging collaboration with suitable traditional brands [4]