京企直卖”首次发布“老字号线上地图1.0

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones: Old Brand Map Zone, Old Brand Product Zone, Live Streaming Zone, and Platform Promotion Zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The Old Brand Product Zone showcases classic products such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products like "Beijing You Li" and the "Jingjing Tiger" series, highlighting the achievements in revitalizing old brands and supporting consumption [1] - The "Jingqi Direct Sale" platform launched the "Old Brand Online Map 1.0," which utilizes an interactive screen for visual operations, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's old brands [1] - This initiative enriches the brand matrix of old brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises [1]