Bei Jing Shang Bao·2025-09-14 11:02Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - The roundtable discussion highlighted the necessity of breaking the barriers for time-honored brands and the financial and service support provided by Postal Savings Bank [1][2] Group 2 - Postal Savings Bank is enhancing the reach of time-honored brands through a dual approach of online and offline empowerment, including a digital platform for promotion and convenient consumer access [2] - The bank has over 100 branches in Beijing, with several themed branches that integrate brand experiences, such as a comedy-themed branch and a coffee-themed branch, fostering collaboration with various enterprises [2] - Suggestions for overcoming challenges in cross-industry integration include improving financial services by facilitating quick financing and leveraging brand reputation for support, as well as using bank branches for promotional activities [3]