MENGNIU DAIRY(HK:02319) Zheng Quan Ri Bao Zhi Sheng·2025-09-14 12:08Core Viewpoint - The strategic cooperation between Mengniu Group and Huati Group aims to integrate the sports industry with the dairy industry, enhancing the development of both sectors and contributing to the "Healthy China" and "Sports Power" strategies [3][6]. Group 1: Strategic Cooperation - Mengniu Group and Huati Group have reached a strategic partnership to leverage their respective strengths for the deep integration of the sports and dairy industries [3]. - The collaboration will focus on resource integration, product fusion, scenario co-creation, and brand building to innovate sports service models and upgrade the industry [3][4]. Group 2: Marketing and Product Innovation - The partnership will break traditional marketing models by incorporating nutritional services into various sports scenarios, promoting the core marketing concept of "Strong Body through Sports, Nutrition as Support" [3][4]. - Both companies will engage in joint research and development to upgrade dairy products from basic nutrition to precise and functional nutrition, fostering a healthy consumption market [4]. Group 3: Public Engagement and Health Promotion - The collaboration aims to enhance public participation in healthy sports through diversified scenarios, including event operations, venue services, hotel cooperation, sports training, and national fitness initiatives [4]. - Mengniu Group's commitment to national health and the sports industry is reinforced through this partnership, marking a significant step in supporting China's sports endeavors [3][6].